In 2022, the Life Insurance Marketing and Research Association (LIMRA) conducted their annual Insurance Barometer Study along with the non-profit organization, Life Happens. This study is an in-depth analysis of the demographics, effectiveness, and behaviors of American adults focused particularly on life insurance. This study is a great way of gauging many temperatures and benchmarks within the life insurance space.
According to the 2022 Insurance Barometer Study, 50% of respondents claimed they had some sort of life insurance. Of those with life insurance, a bit more than half had private policies and roughly a quarter had policies through an employer-sponsored option.
After observing this particular study and various like it, we are encouraged that many Americans are taking the necessary steps to protect their assets when they no longer can. However, if this study is truly to scale of the American attitude regarding life insurance, that means roughly half of Americans do not have life insurance. They do not have an effective net ensuring the security of their spouses, children, assets, businesses, etc.
This is an issue that luckily, we can facilitate through! We encourage you to see below our services regarding ensuring your best assets, covering necessary medical costs if need be, and some extra information that may be helpful for you.
